There is a lot of honey available in the world. Whether it's available at a grocery store or at a farmer's market, there is something available wherever one goes. Keeping this in mind, the problem at hand can be to make a brand stand out when there's such a large market. This is why, using research and experimentation, the main goal of this project is to have a beautiful brand of honey that will stand for itself and make people notice it.

The inspiration behind this project started in December 2021. After receiving a bottle of small batch honey created by a friend, a discussion about the logo started. On this bottle, there was a generic logo that, while it looked nice and served its purpose, didn't fit the honey. She said she would be interested in getting a logo designed that would fit her honey better.

Because honey and bees have such a deep history, there were many directions this brand could go. It will be important to consider topics such as the location and market, community, history, conservation, and sustainability - in addition to the details revolving around packaging costs and logistics. In regards to the market, the main focus is in Thousand Oaks, CA, as there can be a local small business focus. The customer base will be middle aged adults who are looking to find small batch honey from a business like this. Altogether, the final outcome is the honey brand that is deeply rooted in research.